The author is a firm believer in relaying as much information as possible without overwhelming the buyer. Many retailers believe that the less information you give a customer the better. Their reasoning is to avoid confusing the customer. This attitude shows lack of proper representation and little regard for the buyer’s intelligence. What does show in a detailed diamond presentation, is your willingness to share a lot of valuable information and your proficient knowledge and confidence in the product that you are selling. Having an immediate response to your clientele’s questions gives them confidence to buy from someone who knows the product.