Selling Diamonds

Memorandums and Credit

A diamond on memorandum is one that’s borrowed from a supplier for the retailer or wholesaler to show, and hopefully sell, during a short period of time. If it doesn’t sell, it is promptly returned. For example, a potential client… Continue reading

Educate Your Customer

The author is a firm believer in relaying as much information as possible without overwhelming the buyer. Many retailers believe that the less information you give a customer the better. Their reasoning is to avoid confusing the customer. This attitude… Continue reading

Diamond Knowledge Equals Diamond Sales | Know Your Diamonds

If you’ve completed this course successfully, your working knowledge of diamonds will easily be your most important tool in selling. If your excitement of the product along with a detailed presentation hits home, you are on the right track for success in diamond sales.

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